Partner Friendly Bookies For Matched Betting
So, you’ve started Matched Betting and are now wondering if your partner or family member can start doing it too?
The quick answer: Yes, they certainly can, thanks to what is known as - partner friendly bookmakers!
In this article, we’ll look at what partner friendly bookies are when it comes to Matched Betting and the best practices you can do to maximise your profits when using them.
What Are “Partner Friendly Bookmakers”?
The best way to understand what a partner friendly bookmaker is, is first to understand what a partner-friendly bookie is not!
Several of the bookmakers that you’ll use for Matched Betting, in their promotional offer and free bet terms and conditions, include the following terms (or similar):
“This offer is only permitted once per person, household, family, household address, email address, credit card number or shared computer environment (example: a library, workplace, university or school)”
The presence of this kind of condition means that if you already have access to promotional offers and free bets with such a bookmaker, then no one else who lives with you at your address, or who shares your internet (or wi-fi), can access those same promotional offers and free bets from that bookmaker.
Bookies who include such terms with their promotional offers are said to NOT be partner friendly for Matched Betting.
Examples of such “seemingly” partner unfriendly bookmakers include Betway, MansionBet and BoyleSports.
A partner friendly bookie is therefore a bookmaker who does not tend to include such terms with their promotional offers and who is happy to give their promotional offers and free bets out to anyone living at the same residential address or who is sharing internet (or wi-fi).
Although these bookmakers allow people living at the same address to register with them in most cases each customer must have a different payment method and most importantly - under their own name.
It’s also good practice that each person uses their own personal device (computer, mobile or tablet) both when signing up and doing reload offers too.
Basically, don’t go using your spouse’s phone to login into your accounts. Keep as much separate as possible.
How To Identify Partner Friendly Bookmakers For Matched Betting
We strongly advise not to just use the terms and conditions to solely determine whether a bookmaker is partner friendly or not.
Bookmaker term and conditions can be extensive and you can easily miss the section where the relevant information is stated (or not).
Plus they regularly change their terms and conditions regularly too.
To be absolutely certain whether or not a bookie is partner friendly or not you are best to contact them directly and ask.
You can either do this from your account or email them or via live chat anonymously.
When you contact each bookmaker don’t forget to check if your partner, or person living with you, will be eligible to receive promotional offers or not.
Some bookmakers may allow them to have an account but then not provide them with any promotional offers or free bets – which will be a bit pointless for Matched Betting!
Unfriendly On The Outside But Friendly On The Inside?
Several members have shared surprising experiences with bookmakers who initially seemed opposed to allowing multiple accounts from the same household.
These members reported that after reaching out to customer services and explaining their situation, some bookmakers not only granted permission for their partners to sign up but also extended full access to promotional offers, including free bets.
This highlights an important point: when it comes to bookmakers that seem partner-unfriendly at first glance, appearances can be misleading.
While some bookmakers enforce strict policies against multiple accounts from the same address, others may be more accommodating than they appear.
By taking time to contact customer support and ask for clarification, you may find that a supposedly "unfriendly" bookmaker is willing to make exceptions or provide clear guidance on how your partner can open an account without breaking their terms.
So, before ruling out any bookie as a no-go for your partner, or person you live with, it’s worth reaching out to ask.
Which Bookmakers Are Partner Friendly For Matched Betting
There are several bookmakers who, based on their terms and conditions at the time of writing, appear to be partner friendly for Matched Betting.
Although we’re going to provide a list of these bookmakers below there are several important things you need to know about the list.
The list is subject to change at any time!
Bookmakers regularly update and change their terms and conditions, especially on their promotional offers.
You (or your partner/person living with you) should contact the bookmaker first to confirm that your partner signing up is OK and that they will receive all the promotional offers and free bets.
Until you (or they) have done this we would not recommend registering, depositing or placing any bets with the bookmaker.
It would be silly for your partner/friend to waste time registering and doing their Qualifying Bet only to find out that they aren’t eligible to get free bets or other offers.
With that said, if you do place your qualifying bets and you don't get the free bet, the worst case will be that you make a very small qualifying loss.
Furthermore, you can still use that account for other strategies such as value betting that doesn't require free bets or offers.
List Of Partner Friendly Bookmakers
The following bookmakers do not currently appear to have terms and conditions that are related to preventing partners or multiple people living at the same address from signing up with them:
Bookmaker | Key Information |
Sky Bet | Few or any restrictions stated |
Betfair | Up to two customers at the same address will be treated independently |
Ladbrokes | Up to two customers at the same address |
BetVictor | Up to two customers at the same address |
William Hill | Up to two customers at the same address. Sometimes they may not give the welcome offer to the second person but they will provide them with reload offers |
Remember this list is not exhaustive though and is subject to change.
You (or your partner, or person you live with) are still best to check with each bookmaker or casino directly before registering.
List Of Potentially Partner Friendly Bookmakers
The following bookmakers have been reported (at one time or another) to have allowed partners or those living at the same address to register accounts with them with access to all promotional offers and free bets:
Bookmaker | Key Information |
Bet365 | Many report multiple people at one address claiming offers |
Betfred | Many report multiple people at one address claiming offers |
Coral | Many report multiple people at one address claiming offers |
Unibet | Many report multiple people at one address claiming offers |
Virgin Bet | Many report multiple people at one address claiming offers |
Bwin | Many report multiple people at one address claiming offers |
Paddy Power | Many report multiple people at one address claiming offers |
888Sport | Many report multiple people at one address claiming offers |
LC International Group (Gala Casino, Foxy Games etc) | Many report multiple people at one address claiming offers |
Rank Digital Group (Rialto, Magical Vegas etc) | Many report multiple people at one address claiming offers |
Remember this list is not exhaustive though and is subject to change.
You (or your partner, or person you live with) are still best to check with each bookmaker or casino directly before registering.
Partner Friendly Bookmakers And Getting Gubbed
There is some debate among our members as to whether allowing your partner (or other person at your same address) to start Matched Betting can cause your (and their) accounts to get gubbed faster.
We’d advise that it’s down to your personal assessment.
If you believe you’ve done everything possible on all your accounts to avoid being gubbed and have had your accounts for some length of time, then your partner (or other person living at your address) signing up and Matched Betting too most likely won’t have an impact.
Of course, we can’t guarantee it as we can never be certain what causes a particular bookie to gub someone.
We’d certainly advise that you make sure your partner (or other person) is clued up on how to avoid being gubbed as well though – for obvious reasons!
If you’ve just started Matched Betting it’s probably not a good idea for your partner (or other person) to start the week after you have!
This might set off some alarm bells on the bookmaker’s side.
Give it a few months then let them start.
What If You've Been Gubbed Already?
Again we’ve had differing reports from our members on this.
For the same bookmakers some member’s partners have immediately been gubbed too; others have had no problems at all.
We’d suggest that your partner be prepared for the worst, and then if they don’t get gubbed right away it will be a nice surprise!
There’s certainly no harm in them trying as you’re gubbed already as it is anyway.
And the good news is that you can both still use any gubbed accounts for value betting in the future.
Summary
If you’re wondering whether your partner or someone in your household can start matched betting alongside you, the answer is: absolutely!
Partner friendly bookmakers can help you both take advantage of promotional offers and free bets without breaking any rules - provided you follow best practices.
Always check terms and conditions, contact the bookmaker directly for clarification and keep accounts separate with separate payment methods and devices.
Keeping organised is important especially as you open more accounts and manage multiple offers. Using Outplayed's Profit Tracker or a Matched Betting spreadsheet is invaluable for tracking accounts, qualifying bets, free bets and profits.
With careful planning, you and your partner can maximise your profits while staying compliant with bookmaker rules.
Updated: 3 Feb 2025
The Author
Ben is an expert in Matched Betting with nearly a decade of hands-on experience. He enjoys sharing his knowledge and is dedicated to creating high-quality, beginner-friendly content that educates and informs readers about the amazing opportunity that Matched Betting is.