Value betting involves placing bets that are more likely to win than suggested by the bookmaker’s odds.

Value betting is a betting strategy that gives you an edge over the bookmakers by finding odds that are higher than they should be.

It involves accurately working out how likely an outcome is, then using this information to find ‘overpriced’ bookmaker odds and betting on these.

Unlike with <a href="https://outplayed.com/what-is-matched-betting"></a><a href="https://outplayed.com/what-is-matched-betting">Matched Betting</a>, you won’t lock in a profit when placing a value bet.

But, if you can consistently find bets that have value to you – known as positive expected value (+EV) bets – you can make fantastic long-term profits from value betting.

Even better, value betting works with <a href="https://outplayed.com/blog/top-tips-to-avoid-being-gubbed">gubbed accounts</a>.

In this article, you’ll find out about how bookmakers set their odds, different value betting techniques, and a range of value betting tools.

First, we’ll look at some key ideas that help us understand how to find value bets.

Fair odds accurately reflect how likely a bet is to win.

A bookmaker offering fair odds would have no edge and would pay out as much in winnings as they took in losing bets over time.

With a coin toss, the chance of either heads or tails is 50%.

A bookmaker offering fair odds on a coin toss would pay double your stake if you won and take your stake if you lost.

To work out the return on a winning bet, the bookmaker multiplies your stake by the decimal odds. You win double your stake on a winning bet at fair odds for a coin toss, so the return on a £10 stake is:

Return = Stake x Odds = £10 x 2.0 = £20

£10 of this is just you getting your stake back, so the profit is £10.

There’s a 50% chance your bet wins, so you’ll make £10 profit half the time and lose your £10 stake the other half. Over time, you’ll break even, and so will the bookmaker.

The bookmaker would then go out of business quickly, which is why they don’t offer fair odds.

Implied probability shows how likely an outcome is, as implied by the odds.

It’s a really important concept when it comes to value betting. Lower odds bets are more likely to win, and higher odds bets less likely.

To work out the implied probability of a bet, you divide 1 by the decimal odds. For the fair odds coin toss bet, this is:

Implied probability = 1 / 2.0 = 0.5 = 50%

We know the actual chance of either heads or tails is 50%. Since the implied probability of the bet is the same as the actual likelihood of it winning, we can see that the odds of 2.0 are fair.

In betting, <a href="https://outplayed.com/blog/what-is-expected-value">expected value</a> is the average profit you’ll make from placing a bet.

It takes into account the likelihood of the bet winning or losing, the profit you make if it wins, and the loss you take if it loses.

For a £10 bet on a coin toss at odds of 2.0, the expected value (EV) is:

EV = (0.5 x £10) + (0.5 x -£10) = £5 - £5 = £0

This is just a way of saying, with maths, that you win £10 half the time and lose £10 the other half. It also shows there’s no long-term value to this bet for either you or the bookmaker. We’ll look at how to find that value later.

Bookmakers set their odds to ensure they profit in the long run. They work out the fair odds for a bet, then set their odds lower than this to give themselves an edge.

For a coin toss, they might lower the odds from fair odds of 2.0 to 1.9. This bet will return £19 if it wins (a £9 profit), and you’ll lose £10 if it loses.

EV = (0.5 x £9) + (0.5 x -£10) = £4.50 - £5 = -£0.50

In the long-term, you’ll lose 50p on average for each £10 bet you place, meaning this is a negative expected value (-EV) bet.

The bookmaker, on the other hand, makes a 50p profit for every £10 staked. This is their edge, or margin, and is the key to how they make money from the bets they offer.

Bookmakers use betting analysts, sports traders, and quants (quantitative analysts) to assess, as accurately as possible, the likelihood of an outcome.

The odds can then be set accordingly, making sure to reduce the odds a bit to factor in that all-important margin.

Some bookmakers also take into account odds from betting exchanges or other bookmakers when setting their own odds.

When two football teams play each other, betting analysts look at data, including previous results, recent form, expected weather conditions, team selection, and injuries.

They use this to predict the likelihood of the outcomes of a wide range of bets.

A bookmaker setting match odds for Serbia v England might assess the chances of the three possible outcomes as:

These correspond to fair odds of 9.52 for a Serbia win, 4.65 for a draw, and 1.47 for an England win.

To factor in a margin, the bookmaker lowers these odds to set their actual odds. For this game, they might have odds of 8 for Serbia, 4.5 for the draw, and 1.44 for England.

These are Betfred’s actual odds for the game. The imagined fair odds are an estimate of what these might be.

An educated guess was made that Betfred reduced Serbia’s odds by a much bigger factor than England’s, to take account of the <a href="https://daily.jstor.org/betting-on-the-longshot/">favourite-long shot bias</a>.

It’s been observed many times that bettors tend to bet on ‘long shots’ or ‘underdogs’ more than they should, based on the odds, so bookmakers can reduce the odds of long shots by more than they do with favourites.

Bookmakers can be roughly divided into two types – sharp bookmakers and soft bookmakers.

Sharp bookmakers are aimed at professional bettors. They tend to have lower margins and adjust their odds very quickly, using sophisticated systems.

Sharp bookmakers set their own odds, using advanced systems and models.

Most of the process is automated, allowing them to react to events like player injuries quickly, often adjusting odds in a few seconds. They are also often the first bookmakers to create a particular betting market.

The initial odds offered by a bookmaker are called opening odds. They are often released late at night or early in the morning, so are also known as overnight lines.

Although they don’t operate in the UK, Pinnacle are often referred to as the sharpest bookmaker. They don’t offer <a href="https://outplayed.com/blog/qualifying-bet-guide">sign-up or reload bonuses</a>, so can afford to have smaller margins on their betting markets.

Pinnacle post opening odds with low betting limits of perhaps a few hundred pounds. ‘Sharp’ bettors – experienced, well-informed, and often professional bettors – are often the ones placing the first bets on these opening odds. Pinnacle then adjust their odds based on the betting activity of these sharp bettors, whose opinion they value.

Once Pinnacle have refined their odds from their opening odds, they can confidently increase their betting limits to as high as £50,000 or more for some markets.

Due to their sophisticated methods, sharp bookmakers have very efficient odds. This means that, once the margin has been removed from their odds, they tend to be an accurate indicator of fair odds.

Many Asian bookmakers, for example, Dafabet and 188Bet, are generally considered to be sharp bookmakers.

Soft bookmakers are aimed at casual bettors. They tend to have higher margins and adjust their odds relatively slowly, often in response to odds changes at sharp bookmakers or exchanges.

Most well-known bookmakers, like Bet365, Paddy Power, Ladbrokes, and William Hill are soft bookmakers. They offer <a href="https://outplayed.com/blog/qualifying-bet-guide">sign-up and reload bonuses</a> and have bigger margins than sharp bookmakers.

Soft bookmakers don’t price their markets as efficiently as sharp bookmakers, so their odds tend to be a worse indicator of fair odds.

Despite their bigger margin, it can be easier to find overpriced odds with soft bookmakers, since their odds are more likely to be mispriced.

This can be exploited by value bettors, who can often bet on overpriced odds at soft bookmakers, extracting long-term value.

Exchange odds are set by bettors, and change as a result of supply and demand.

Betting exchanges use peer-to-peer betting, where bettors bet against each other, rather than taking bets offered by a bookmaker. Exchanges make money by charging a commission on winning bets, although you can get <a href="https://outplayed.com/matchbook">0% commission with Matchbook</a> with <a href="https://outplayed.com/user/register">Outplayed membership</a>.

Exchange odds arise differently to bookmaker odds. To form the market initially, individual bettors set their own odds. These odds then change as bets are placed. If more bets are placed on one outcome, these odds tend to drop, and the odds for the other outcomes in the same market increase.

As more bets are placed and more money enters the market, it becomes more ‘well formed’. The amount of money available to place bets (the liquidity) increases, and the gap between the back and lay odds (the spread) decreases.

New Yorker columnist James Surowiecki suggested a compelling idea in his book The Wisdom of Crowds.

He argued that “the many are smarter than the few”. In terms of betting exchanges, the suggestion is that a large number of people betting on a market, and causing the odds to change, often leads to odds that more accurately reflect the likelihood of the bet happening than bookmaker odds, set by experts.

Studies have shown a very close correlation between the implied probabilities of an outcome at betting exchanges and the likelihood of that outcome occurring.

A 3-year study by Franck, Verbeek and Nüesch, of all 5478 games played across the ‘Big Five’ football leagues (England, Spain, Germany, Italy, and France), showed that exchange odds tend to be a better predictor of actual results than bookmaker odds.

Source: <a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1503350">SSRN</a>

Another reason exchange odds are a better indicator of fair odds is that the odds aren’t reduced to create a margin, unlike at a bookmaker.

The idea of the wisdom of crowds isn’t perfect.

For example, if a bookmaker’s odds for Liverpool start to drop, just because lots of people decide to back Liverpool, this could lead to more people betting on them.

This would then cause the odds to drop further. Herd mentality could then ensue, with ‘fear of missing out’ leading to ever more bets placed on Liverpool.

Since there was no sound reason for the odds dropping, bets placed on Liverpool would have increasingly poor value the further the odds dropped.

Value betting is the placing of bets on betting markets that have been overvalued by bookmakers.

It’s clear that the odds are literally stacked against us when we bet at a bookmaker.

What Is Value Betting? Everything You Need To Know

Earnings from&nbsp;<a href="https://outplayed.com/what-is-matched-betting">Matched Betting</a>&nbsp;can vary enormously depending on factors like your starting bankroll, the amount of time you have to put in, whether you’re using a brand-new set of accounts, and whether you’re also doing related offers like casino offers.

You can expect to make over £850 from the initial sportsbook signup free bets, and thereafter you can make £300 - £1000+ a month from reload offers for existing customers.

You can also take over £1400 worth of value from casino welcome offers and a further £300 - £1000+ a month from casino reload offers.

In this article, we’ll explore some of the better offers that can contribute towards your monthly profit goal, and also delve into some case studies of how our members make up their monthly profits.

How Much Can You Make From Matched Betting Signup Offers?

Signup offers are the easiest offers to start with when you’re Matched Betting, so you should absolutely focus on these first. These are one-time promotions that each bookmaker offers as a way to attract new customers - and they tend to be very profitable. 

Normally, signup offers involve you signing up to a bookmaker, placing a <a href="https://outplayed.com/blog/qualifying-bet-guide" title="">bet to qualify</a> for their welcome promotion, and then using the rewarded free bet or bonus to lock in a guaranteed profit for yourself.

In the members area of Outplayed, there are more than 40 bookmaker signup offers to complete, and if you do them all, you should expect to make more than £850 in pure profit. You can access all of these for free using our free trial.

When you first start Matched Betting, each signup offer might take you quite a while to complete, and you may wonder if it’s worth all the time and effort (spoiler: it is!).

As you complete more and more offers though, you’ll become much faster at doing them, and eventually you’ll be able to whizz through an offer in a matter of minutes - which means your profit per hour starts to go way up.

The good news is that this is just the start!

The initial signup offers are actually very much just the warm-up in Matched Betting. The main event - and where you can make the most of your profits - are the reload offers. This is how our members make regular profits each month.

How Much Can You Make From Matched Betting Reload Offers?

Reload offers are free bet offers that are available to existing customers of a bookmaker - so you don’t need to open a new account to take part. Obviously, this makes reload offers a critical part of making long-term profits from Matched Betting.

Reload offers come in all different shapes and sizes, and there are literally dozens and dozens of them available every single day - you just have to know which ones are worth doing and which ones aren’t.

If you’re an Outplayed member, we figure that out for you, and every day we post detailed instructions in our “reload offers” section, telling you exactly how to turn each offer into profit.

Whilst you should generally be able to make £300 - £1000 on a healthy set of accounts, the amount of profit you can make from these offers will vary enormously from month to month, or even from person to person. As the age old adage goes, “The more you put in, the more you get out.”

To understand how much potential you could make from these offers by putting in the effort, you can look at the amount of value available.

We tracked how much value we posted during 2025.

It’s important to note that you will not be able to do every one of these offers mainly due to time or account restrictions but does show there is tons of value available each month.

If we only look at the value of the available “guaranteed profit” offers, these are offers where you can lock in a profit by following our instructions, the average amount for these alone each month was over £1,700.

It’s also worth keeping in mind this is only the offers where you can lock in profit.

If you look at all the <a href="https://outplayed.com/blog/what-is-expected-value">estimated value</a> and potential profit offers the average amount total of monthly value posted in 2025 was £2,100.

These value amounts do not include the more profitable potential profit offers with no value listed such as <a href="https://outplayed.com/blog/horse-racing-refunds" title="">Horse Racing Refunds</a>, <a href="https://outplayed.com/blog/extra-place-offers" title="">Extra Places</a> and 2up Early Payout offers that we’ll take a look at later.

Let’s take a pessimistic view and assume you can only do Matched Betting for half an hour or so a day on average.

Let’s also assume you’re gubbed by some bookmakers and can only do half of the offers available.

Even in this scenario, you’ll still make over £500 profit per month in total which is a fantastic side income.

How Much Can You Make From Price Boost Offers?

Price boosts, or enhanced odds offers, although one of the simplest, quickest and profitable reload offers to do in Matched Betting are often overlooked.

Any time you see a price boost offer where the new boosted back odds offered by the bookmaker are higher than the available lay odds for that same outcome on the exchange – you’ll make a profit using our&nbsp;<a href="https://outplayed.com/calculator">Matched Betting calculator</a>.

This involves placing a back and lay bet to lock in an instant profit from the price boost offer. This quick and easy process makes price boosts great if you’re short on time and these offers alone can generate you a healthy amount of profit each month.

We tracked all the value posted in our forum price boost thread in 2025.

The monthly average for 2025 was well over £300 of price boost value.

It’s unrealistic to bet on every price boost available but if you manage to place a decent amount of the posted opportunities you could make around £200 each month just from these simple <a href="https://outplayed.com/price-boosts" title="">price boost offers</a>.

How Can You Make Even More Money From Matched Betting?

As well as the different types of offers we’ve looked at above, there are other Matched Betting offers that give you the long term edge over the bookies but will not always result in an instant profit.

These offers require a long-term approach but can be the most profitable for you.

Once you become very efficient at the basic-intermediate level reloads (e.g.&nbsp;<a href="https://outplayed.com/news/matched-betting/matched-betting-horse-racing-money-back-if-x-offers">Horse Racing Money Back Offers</a>,&nbsp;<a href="https://outplayed.com/news/matched-betting/price-boosts-enhanced-odds-offers-what-they-are-and-why-you-should-be-doing-them">Price Boosts</a>,&nbsp;<a href="https://outplayed.com/news/matched-betting/matched-betting-same-game-multi-bets-pick-a-punts-and-build-a-bets">Same Game Multi Bets</a>&nbsp;and similar) and when you've built up a good to decent sized&nbsp;<a href="https://outplayed.com/news/matched-betting/matched-betting-bankrolls-everything-you-need-to-know">Matched Betting bankroll</a>, you will be ready to move on to the more profitable advanced Matched Betting offers which include, Extra Place offers, 2up Early Payout offers and Casino Offers.

Extra Place offers are a popular horse racing offer available at many bookmakers.

An “Extra Place” is when the bookmaker says they will add one (or more) additional places to their standard place classification on a particular race.

So, for example, they may offer to “pay 4 places on a race” instead of the standard 3 places. The 4th position in this instance is then the “Extra Place”.

You can place a matched bet so if your horse finishes in that 4th position in a race (the “extra place”) – you make money – and usually pretty good money too!

Experienced Matched Bettors are using the powerful <a href="https://outplayed.com/blog/extra-place-master" title="">Extra Place Master</a> tool available with our&nbsp;<a href="https://outplayed.com/pro-upgrade">Outplayed Pro</a>&nbsp;membership to make an easy £500+ a month from these&nbsp;<a href="https://outplayed.com/news/horse-racing/matched-betting-extra-places-part-1-the-basics">Extra Place offers</a>.

2up Early Payout offers are a football promotion where a bookmaker offers to pay your bet out as a winner (in cash) if your team leads by 2 goals at any point in the match (unless a different payout trigger is stated).

Using Matched Betting, this can mean huge potential profits if your team leads by 2 goals but then fails to win the match. The key is finding the right value bets that are profitable long term and our revolutionary <a href="https://outplayed.com/blog/2up-master" title="">2up Master</a> software makes finding these&nbsp;<a href="https://outplayed.com/news/football/want-more-profits-from-matched-betting-2ups-are-key">2up Early Payout</a>&nbsp;opportunities a breeze.

When doing casino offers you will be using a completely different, but equally clever, strategy to make profits.

Unlike with Matched Betting sports offers, you will not be laying off bets when doing casino offers. You can’t lay off a spin on a slot machine. There is no ”casino betting exchange” when doing casino offers.

The key foundation of casino offers strategy is that you will only ever do offers that have a ‘positive expected value’, otherwise known as +EV.

You don’t need to worry about finding these +EV offers or how to do them as we will only list +EV casino offers with full instructions on how to complete them.

As a Matched Bettor, you will ONLY EVER do +EV casino offers and having the right&nbsp;<a href="https://outplayed.com/news/matched-betting/mindset-for-casino-offers">mindset</a>&nbsp;for these offers is essential.

All these +EV offers are available with our&nbsp;<a href="https://outplayed.com/diamond-upgrade">Diamond membership</a>, when you’re ready to move to these types of promotions be sure to take time to learn&nbsp;<a href="https://outplayed.com/news/matched-betting/matched-betting-casino-offers-explained-in-a-nutshell">how casino offers work</a>&nbsp;first.

Can I Do Matched Betting If I Have Existing Bookmaker Accounts? 

If you have existing online betting accounts, all this will do is reduce the amount of money you can make from new signup offers. The good news is you can still utilise the far more profitable reload offers that will allow you to make money from Matched Betting month after month.

Take a look at a typical member’s earnings cycle who is new to Matched Betting, this shows where the first few month’s and beyond profits will come from:

Having previous accounts can also be beneficial as your account activity with individual bookmakers will likely have a history similar to that of a regular punter. This can help by the bookies identifying you as a typical gambler and mean you don't end up being gubbed or restricted too soon.

Being gubbed is when your account has been limited by a bookmaker and you will no longer be able to take advantage of the special offers or promotions with that particular bookmaker. When Matched Betting, we want to delay this as much as possible and you can follow our&nbsp;<a href="https://outplayed.com/news/matched-betting/top-tips-to-avoid-being-gubbed">top tips to avoid being gubbed</a>.

How Long Does It Take To Make A Profit From Matched Betting?

If you understand the basics of&nbsp;<a href="https://outplayed.com/what-is-matched-betting">Matched Betting</a>&nbsp;and are ready to place your first bets, you will be locking in your first profits the same day you start!

The time your actual cash profit will be available will depend on when the bets you place finish. With this in mind, it’s a good idea to place bets closer to the current time and you can find suitable bets using the timeframe filter on our Oddsmatching software.

From then on you can continue working your way through more offers to lock in more profits if your bankroll allows.

It's worth noting that you don’t have to spend ages looking for bookmaker bonuses or other extra offers. We provide this to you as part of your Outplayed membership and we find the most lucrative signup and reload offers daily.

The Key Ingredients That Will Determine How Much You Can Make From Matched Betting

You will now see that the more effort you put in, the more money you will make. With that said, there are four key ingredients that'll determine your overall results, these are:

What you’ll see, is that from the numerous ’milestone’ posts we approve to our&nbsp;<a href="https://www.facebook.com/groups/outplayedofficial">Facebook group</a>, is that some of our members, given the right amount of the four traits mentioned above, can clear up to £10,000 in the first 12 months.

We’re well aware that kind of figure sounds incredible to most new Matched Bettors; it can seem just too far-fetched for most. However, if you have plenty of time, create the space for dedicating yourself to learning all there is to know about the most common offers and some of the more advanced offers, there isn’t any reason why those sorts of figures aren’t in reach for you too.

You can read some great stories and learn how&nbsp;<a href="https://outplayed.com/news/meet-the-members">our members</a>&nbsp;have managed to achieve such great results from Matched Betting.

How Much Money Can You Make with Matched Betting Per Hour?

You should be able to make between £10 and £30 per hour of Matched Betting. So, if your monthly earning goal is £200 per month, for example, you could look at dedicating about 5 hours per week at least, which really isn't too bad at all.

It’s important to remember that the number of offers are limited so you cannot always make that top high rate continuously at any time of the day. The best way is to work through the most valuable offers first in the time you have available.

The amount of <a href="https://outplayed.com/blog/how-much-do-you-need-to-start-matched-betting" title="">money you start Matched Betting</a> with as an initial investment is of course helpful, but it certainly isn't the be all and end of all of what you can make as a return.

As a beginner, you should first focus on completing the bookmaker signup offers to build your experience and bankroll. Even if that is all you do, you should complete the signup offers that the gambling providers offer to help you lock in over £850 in profit.

Do keep in mind that we recommend using Matched Betting as a source of extra money, but if you consider this as a 'job' on top of your existing one, it's unlikely you'll enjoy it.

Try to stick with it and join our free&nbsp;<a href="https://www.facebook.com/groups/outplayedofficial">betting community</a>&nbsp;of thousands making good money every day. If you can look at the Matched Betting process as a money making hobby it will be much more rewarding. And what an amazing hobby too, where you put in just a few hours a week and end up with extra spending money each month!

How Much Do Outplayed Members Make From Matched Betting?

Ok, so by now you’ll have a clearer idea of how much you can make from Matched Betting but don’t just take our word for it!

You can check out the many ’milestone’ posts we approve to our&nbsp;<a href="https://www.facebook.com/groups/outplayedofficial">Facebook group</a>, here are a few posts from some very happy Outplayed members.

Jonathan is averaging an incredible £1000 per month so far:

Carl has made over £1,000 spending just 15 minutes a day on his phone and only focuses on the quick and easy offers:

We often get asked 'how much can you make from matched betting'.  It's a completely understandable question. Let's get into it now.

How Much Can You Make From Matched Betting In 2026?

Golden Chips are a freebie dished out by online casinos as part of their promotions; they're basically the casino equivalent of a sports free bet.

Where a <a href="https://outplayed.com/blog/ultimate-guide-to-casinos">casino</a> might give out <a href="https://outplayed.com/free-spins">free spins</a> for slot games, they'll instead give you free Golden Chips for table games and live games (e.g. Blackjack, Roulette or Gameshow games).

Golden Chips are completely risk-free;&nbsp;if your chip loses, then you haven't lost any of your own money. On the flip side, if the chip is placed on a winner, then you'll get to keep all the profit!

In this article, you'll learn how Golden Chips work, how to use them, and what strategy to use to maximise your profits.

They're incredibly simple to use, however, they come with one small catch:&nbsp;the value of the chip itself isn't paid out, only the profit. This is exactly the same concept as most sports free bets. Let's look at what that actually means to you:

If you place a £1 bet on Red on Roulette with real money and it wins, you receive £2 back. This is your £1 stake + £1 winnings. You've doubled your money.

Now here's where Golden Chips are slightly different. If you place a £1 golden chip on Red on Roulette and it's a winner, you'll receive £1 cash. This is because you don’t get the stake value of the golden chip as part of the payout, only the £1 winnings.

This subtle difference impacts what betting options are best for placing your chips. It's only a slight change to playing the game with your own cash, but it makes a big difference in strategy to get the best possible value out of your Golden Chips.

We'll go into more detail on strategy and <a href="https://outplayed.com/blog/what-is-expected-value">value</a> later!

After you've had Golden Chips credited to your account, start by simply opening up an eligible game. The Outplayed offer guide/casino terms and conditions will tell you which games will allow you to play with the chips.

The Golden Chips will appear in the section where you can select which value chip to use. This will look like a gold-coloured casino chip with the monetary value written on it. If you have multiple Golden Chips then this will also be indicated next to the chip.

Select the golden chip here, and you can then click on what you want to bet on, whether that be a hand of Blackjack or a single number on Roulette for example.

For those of you who are familiar with <a href="https://outplayed.com/what-is-matched-betting" title="">Matched Betting</a>, you'll know that you can make more profit and gain much more value by placing a free bet at higher odds. Golden Chips are no exception!&nbsp;

The lower the chance of an event happening, the higher the return from the golden chip will be. For example, betting on Red in Roulette will happen roughly 50% of the time (a relatively high chance), but only give a £1 profit from a winning £1 golden chip (a low return).

This means that you have a decision to make when using Golden Chips:

Do you take a low risk option where you're more likely to have a winning golden chip, but accept that you'll have a smaller payout and a lower EV (Expected Value - the long term average value of each chip)?

Or do you go for a higher-risk option? You'll win less often, but when you do, the payouts are much larger, and it'll have a higher EV.

Win more frequently or bank more value? That's the question. And one that we'll help you figure out!

The image below shows six different potential placements of a chip on a game of Roulette (a pink £0.10 chip in this example):

Each placement has a different chance of winning, payout, and EV, which you can see in the table below:

The payout and EV are based on the Golden Chip having a £1 value.   

Golden Chips aren't always worth £1; they can come in different values. This will always be nice and clear in Outplayed's offer writeups and also on the chip itself.

As you can now see from the table above, the value of a Golden Chip can vary significantly.

A £1 chip has just £0.49 EV when used on a Roulette Even Money Bet (for example, betting on Red). While this is the lowest-risk option, the EV is really low.

In comparison, a £1 Golden Chip is worth £0.95 in value if used on a single number. This is, however, a super high variance option. After all, we expect to win with a single number bet 1 in 37 times!

It's usually a good idea to prioritise long-term value over a higher chance of making small profits in the short term. We would avoid using Golden Chips on Blackjack (where possible) or Even Money Roulette bets. However, it's also often quite a risky approach to just bet on a single Roulette number.&nbsp;Let's find a nice balance!

A great compromise between EV and risk is to use your Golden Chips on a Line Bet (which covers six numbers) or a Four Bet (which covers four numbers). These have a higher chance of winning than a Straight Up bet on a single number and have a very good EV of over £0.80 per £1 Golden Chip.

If you were to place a Line Bet with 5 Golden Chips, you'd expect to hit at least one winner around 60% of the time. While you won't win every time, you'll still win fairly often and bank a nice amount of value.

Can You Place More Than One Golden Chip At A Time?

Sometimes.&nbsp;Some casinos will only allow you to place one Golden Chip per game round (for example, each time the Roulette wheel is spun). This is absolutely fine; it just means you'll place your chips one at a time and wait for the next spin to place another.

If you're allowed to place multiple Golden Chips on the same spin, then even better!&nbsp;This allows you to lower your risk while still taking great value, with each chip being on a higher-risk selection. For example, by placing 5 different Golden Chips, each on different Line Bets on the same spin, you'll cover 30 out of 38 numbers.&nbsp;

Your chance of winning is really high, and since each individual Golden Chip was placed on a Line Bet, they're each great value.

Outplayed will always tell you the details of the value of each offer you're doing, but if you find yourself with a casino offer that you've been exclusively invited to, you can use Outplayed's&nbsp;<a href="https://outplayed.com/calculators/ev-calculator" target="_blank">EV Calculator</a>&nbsp;tool to show you the value of your Golden Chips.

This is a great way to find out if an offer is worth doing.

You should now be very well equipped to know exactly what to do with Golden Chip casino offers.

The placement is simple: click your chip and then click to bet!

The strategy is just as easy: place them on a Four Bet or a Line Bet.

If you want to know the value of your Golden Chips or the overall value of an offer involving Golden Chips then you can make use of our <a href="https://outplayed.com/calculators/ev-calculator">EV Calculator.</a>

Interested In Getting Started Matched Betting?

You can <a href="https://www.outplayed.com/" target="_blank">start learning for free with our free trial and make your first profits today!</a>

Ollie

What Are Casino Golden Chips?

The gambling industry is known for its vast profits, which grow more eye-watering every year.

Although the gambling industry suffered a severe downturn with Covid, revenues have bounced back in the years since, with the majority of bookmakers reporting significant boosts to their profits over the last couple of years.

In September 2022, Betfred reported that their profits for the year ending in September 2022 had risen to £19.6 million from just £5.3m the previous year, while Flutter Entertainment, which owns Betfair, Paddy Power and Sky Gaming, reported an increase in revenue of almost £2 billion in the year ending December 2023.

The famously well-paid MD of Bet365, Denise Coates, meanwhile, was among the highest paid executives not just in the UK, but in the world, earning more than 10 times the pay for any FTSE 100 boss in the year to March 2023, with a pay packet of £270.7 million, including over £50 million in dividends.

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