William Hill Golden Goal Offer

William Hill Golden Goal

William Hill are one of the oldest and most well-established bookies in the UK and one who will have most likely have seen either on the high street or being advertised on television. William Hill regularly have a great range of ongoing promotions for many different sports. One such promotion is their "Golden Goal" offer which is regularly promoted by William Hill during the football season. If your team scores the first goal of the selected promotional match then William Hill will pay out your bet out as a winner, regardless of the final result of the match. This is a form of betting “insurance” meaning that if your team does indeed score first but fails to win you will still get paid out as a winner.

For example, in this game here if you had placed your bet on Ajax to win, even though they lost the game William Hill would pay your bet as a win. This is due to the fact that Ajax scored the first goal of the game.

Important Things To Consider

William Hill normally run this offer (at least) once a week during the football season, advertising well in advance what the eligible games are going to be. These eligible games tend to be high profile matches and are normally the televised fixtures; so Premier League or Champions League games for example. The offer is pretty straight forward to do and you may think you can just place your bet and be done. Whilst this is essentially true to an extent there are a few things that you need to take into consideration prior to taking advantage of this promotion.

Some of the key terms and conditions that you need to be aware of are:

  • There is a maximum payout on potential winnings of £50

This a very important point to consider, before you start celebrating that huge win when a team that you have backed at 25-1 score first remember that there is this maximum payout rule.

  • Any refunds given are as cash with no wagering required

This means that you can withdraw your winning refunds straight away, they are not free bets just straight up cash and carry no wagering requirements at all!

  • You do not bet on the draw

Bets on draws are not eligible for this offer, you must bet on one of the teams to win the match and not the draw outcome.

  • It is pre-match only bets that are eligible for the offer and not in-play

Unfortunately, you can’t wait for the team to score and then pile on them in-play, you have to place your bets before the game kicks off - would be nice though, wouldn’t it?

  • Bets placed using free bets are eligible for the promotion

If you have free bets you can use them for Golden Goal however the free bet stake will not be returned in refunds.

  • Only bets placed online or via the app count

If you place your bets in-store or via the phone then you will not be eligible for this promotion.

  • Your refund will be credited by midday the day after the game has been played

If your refund has still not been credited to your account then you will need to contact William Hill customer services. They have many ways in which you can contact them, including live chat and email.

  • Only your first bet on the match odds market will count

If you place multiple bets on a match then it is only the first bet that you place on the match winner market that will qualify for this promotion.

  • Don’t cash in!

If you use the cash out option then your bet will no longer be eligible for the golden goal refund so make sure you leave your bet to run until the end of the match if your team scores first.

  • Only selected matches are eligible for this promo so make sure that you are betting on an eligible game.

As mentioned earlier it is only selected games that are eligible and not all games unfortunately. You will see it clearly identified on the William Hill website and the match markets if a match is part of the Golden Goal promotion or not.

This is a really great offer from William Hill but football, and sport in general is loved so much due to the unpredictability of the outcome. How then can you pick a winner with this? Well if we are honest then you may pick a winner on some games but invariably you will likely fail to pick the right team. There is a way though that you can lock in profit from this offer regardless of whether your team scores first and that is through Matched Betting.

What is Matched Betting?

Matched Betting is a way of taking advantage of the hundreds of free bet offers dished out by bookies. Although it has betting in the name there is no real gambling involved as, unlike normal betting, we cover all possible outcomes of an event. This means regardless of the result we can make profit and turn those free bets into real cash!

Keen to Get Involved?

The great news is you don’t need to be a sports fan or betting fanatic to sign up and use Profit Accumulator. Many of our members are not sports fans and had never placed a bet in their lives but that doesn’t stop them from making some tax-free cash.

For more info on what matched betting is, check out these articles: